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POPIA Data Protection
Under POPIA, what is the lawful basis most commonly relied on to send a client direct marketing about new products?
RE5 practice question with a worked answer. This is one of hundreds of FSCA RE5 questions in the RegulatoryExams question bank.
- a) The client’s consent (or another permitted ground), given the restrictions POPIA places on direct marketing.Correct
- b) No basis is needed; marketing is always allowed.
- c) The FSP’s desire to increase sales is sufficient on its own.
- d) A competitor’s consent.
Why this is the answer
POPIA restricts direct marketing and generally requires the data subject's consent (or another permitted ground). The FSP's commercial interest alone is not a lawful basis to process personal information for marketing.
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